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| Toyota Kijang Raih Top Brand Premium Award 2011 |
This week was the week award for PT Toyota Astra Motor (TAM). After becoming the most favorite brand of young people and the Toyota Yaris hatchback choices as women, now turn the Toyota Kijang, which received an award. Toyota Kijang awarded Top Brand Platinum Award 2011.
Top Brand Platinum Award is the ultimate gift for a brand that has occupied the top position for a minimum of 8 years. Deer determination is based on results of national research Frontier Consulting Group in the six cities, namely Jakarta, Bandung, Semarang, Surabaya, Medan, and Makassar, involving 3600 respondents.
Research was conducted over 11 years with the methodology of direct interviews (face to face interview) using a questionnaire as an instrument of data collection. Top Brand Platinum Winners are selected based on the results of a survey that involves three components / criteria; mindshare (on top of mind), market share (based on last usage), and the commitment share (based on future intention).
This award is only given to brands with reason build the brand in the midst of a dynamic market situation is very difficult. The ability of a brand can survive 8-12 years is considered as a remarkable achievement.
"We will continue to be motivated to meet what the consumer needs and expectations of our products," said Johnny Darmawan, President Director of PT TAM, in his press conference.
Success is a reflection of Toyota Kijang Toyota gait 40 years in Indonesia. This model was first launched in 1977 and until this be assessed in accordance with the characteristics of Indonesian society.
Previously, Toyota Kijang Innova also won a series of awards such as Autobild Award 2010, the Automotive Award 2009 & 2010, the Autocar Awards 2009. While Toyota Avanza also reached the Top Gear Award 2008, the Automotive Award 2009 & 2010, the Autocar Awards 2009, and became the primary choice of the community in Brand Choice Award by Community 2010.
Top Brand Platinum Award is the ultimate gift for a brand that has occupied the top position for a minimum of 8 years. Deer determination is based on results of national research Frontier Consulting Group in the six cities, namely Jakarta, Bandung, Semarang, Surabaya, Medan, and Makassar, involving 3600 respondents.
Research was conducted over 11 years with the methodology of direct interviews (face to face interview) using a questionnaire as an instrument of data collection. Top Brand Platinum Winners are selected based on the results of a survey that involves three components / criteria; mindshare (on top of mind), market share (based on last usage), and the commitment share (based on future intention).
This award is only given to brands with reason build the brand in the midst of a dynamic market situation is very difficult. The ability of a brand can survive 8-12 years is considered as a remarkable achievement.
"We will continue to be motivated to meet what the consumer needs and expectations of our products," said Johnny Darmawan, President Director of PT TAM, in his press conference.
Success is a reflection of Toyota Kijang Toyota gait 40 years in Indonesia. This model was first launched in 1977 and until this be assessed in accordance with the characteristics of Indonesian society.
Previously, Toyota Kijang Innova also won a series of awards such as Autobild Award 2010, the Automotive Award 2009 & 2010, the Autocar Awards 2009. While Toyota Avanza also reached the Top Gear Award 2008, the Automotive Award 2009 & 2010, the Autocar Awards 2009, and became the primary choice of the community in Brand Choice Award by Community 2010.
Source: www.tempointeraktif.com
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