Toyota's First Choice of Afro-American

What are the most popular brand among Americans of African descent throughout the year 2010?  Studie's R.L. Polk show, Toyota became the primary choice for this group.

According to the study, the total cars purchased from this group (641,090 units) last year, 15 percent of which is Toyota. Ford positioned the second (11.7%) followed by Chevrolet (11.4%), Honda (11.3%) and Nissan (10.2%). Total top five include nearly 60% of new cars purchased in this group.

U.S. Census Bureau predicts the population African-Americans will grow by 25% in 2030. And this group is growing faster than most other ethnicities. Interestingly, last year bought the car the ability of this group grew significantly compared to other ethnic groups that reached 68% while other ethnic groups 6.8%.

Toyota has managed to capture this opportunity, while others are just beginning menyeleraskan marketing strategy.